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SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the practice of optimizing a website's content, structure, and technical foundation to improve its visibility in organic search engine results. SEO encompasses on-page factors (keywords, meta tags, content quality), off-page factors (backlinks, domain authority), and technical factors (site speed, mobile-friendliness, structured data).

Why It Matters

SEO is one of the most cost-effective marketing channels. Ranking on the first page of Google can drive consistent, high-quality traffic without paying for ads. For businesses, good SEO means more visibility, more leads, and more revenue. For developers, understanding SEO ensures the products they build are discoverable.

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